📉 Writing Facebook ads is kinda hard.

Especially those headlines and Newsfeed Descriptions.

How do you convey your selling proposition in such few words?

I browse through a ton of Facebook ads every day. And there’s a common mistake I keep seeing over and over.

Poor Ad copy inevitably includes words like
“Perfect”
“High Quality”
“Best”
etc. etc
in the Ads and Videos.

And to be honest – those words mean nothing to your buyers.

The only thing you gain by using those words is… missed opportunities.

So what do you do?

How do you eradicate words like “Perfect” from your dictionary – which add NO value to buyers?

Firstly, for the ads you run, ENSURE your copy is hitting some of the markets pain points.

Say for example – you’re selling to busy mums.

 don’t say stuff like –

We offer the best product/product name for busy mums.

 instead, what you can say is 

Here’s a way for busy mums to save time planning meals

Whenever y’all are tempted to use any of these catch-all phrases, just ask yourself –

How/why is this best?
What makes it high quality?
What does “perfect” mean for my audience?

The answer to those questions should ideally be – benefit statements, positioning statements, stories or proof statements.

It’s a missed opportunity in terms of your messaging when you fail to apply this. Its also kinda lazy copywriting if your copywriter tends to lean towards using jargon and catch-phrases like a crutch.

I’m not saying… these words don’t have a place in your Ads. But make sure to use them wisely.

Also, by being specific – you get to drive and attract qualified traffic to your store.

💥 Apply this to your Ad Copy and see your sales go KA-BOOOM 💥

How often do you find yourselves using words like high-quality and perfect in your Ad copy?