You’re selling a product right?
Well, no matter what you’re selling there are features that define that product.
Let’s say you were buying a Macbook Air, and you’re an avid gamer.
And the guy at the Apple store says –
Hey, this Macbook Air comes with an 8th generation Quad Core processor. Has retina display and blah blah blah.
As a gamer – you want to know if DOTA/Fifa is going to run without lags and overheating. What good is the Macbook with an 8th gen processor if it doesn’t give you an out-of-the world gaming experience?
Get the drift?
The i8 processor is the feature.
Will you have an enjoyable gaming experience with it? – thats the benefit
Take a mental leap from features to benefits.
Look back at your own copy. How can you apply this and make more your ads high converting?