Arnab's Conversion-Focused Copywriting Blog
Learn to generate leads and get sky rocketing sales for your eCommerce store from persuasive and timely Facebook Ads
How to Hook Your Audience With Your Ad Copy
Last week I talked about how your ad copy articulates the hook and the importance of focusing on your WHY. Connecting with your audience is critical if you don’t want the equivalent of banner blindness with your ads. So what are some exciting hooks to get your...
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Why Your Facebook Ads Aren’t Converting Despite Scroll-Stopping Visuals
Why Your Facebook Ads Aren’t Converting Despite Scroll-Stopping Visuals As a dropshipper or eCom entrepreneur running Facebook ads, it can be tempting to focus on the visual creative – the video ad or the image. And relegate the ad copy to the backburner. The only...
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5 Tips and Techniques the Pros Use to Write Their Facebook Ad Copy
Let's start today’s post with a headline that’s super inspiring to the best copywriters out there. Crafted by one of the world’s most iconic ad men – David Ogilvy. The headline for the famous 1959 Rolls-Royce ad. “At 60 miles an hour, the loudest noise in the New...
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How to Scale your eCom biz Without Increasing Your Facebook Ad Budget
Short answer: Make Your Copy Work Harder For You Long answer: eCommerce and Facebook ads go hand in hand. And chances are you're already making the most of this paid opportunity to generate fresh new sales for your biz every day. Now, it's normal that as the business...
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How to Write Product Descriptions like a Motherlovin Rockstar
Today I digress from the topic of copywriting for Facebook ads. If you’ve been reading my posts regularly... You know that I always emphasise on writing ad copy that is relevant, engaging, timely while also solving a potential problem for the customer. But what...
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How to write winning and profitable marketing angles for your eCom Facebook Ads
When it comes to buying, people buy emotions, rarely ever, things. Which means that the perceived emotional value of the product will influence their logic. In a study of 1,400 successful ad campaign case studies, it was noted that campaigns that focused on emotional...
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What my Mum can teach you about crafting profitable offers that convert like crazy with Facebook Ads
"A good offer is rarely only about price." - said some wise person on the internet An attractive offer is one that aligns with the problems of your audience and is presented at the right time in the customers' journey. Lemme unpack that with my mums' example. My Mama...
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#4 Tips to Write Irresistible Facebook Ad Headlines That Stop the Scroll and Lift CTRs
Here's a jaw-dropping stat from famous marketing publication - Copyblogger "80% of readers don't make it past the headline." Which means - 8 out of 10 people will read your headline copy, but only two out of 10 will read the rest. Truth be told - Facebook's granular...
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The Low Hanging Fruit: How to Lift CTRs and Conversions (SIGNIFICANTLY)
Industry-known digital marketer, Neil Patel says - 96% of your website visitors are not ready to buy today! BUMMER! This means most prospects that come to your website wander around for a while, browse through your products and leave without taking any action. Never...
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Make More Sales From Facebook Ads: Avoid These Catch-all Phrases In Your Ad Copy
Writing Facebook ads is kinda hard. Especially those headlines and newsfeed descriptions. How do you convey your selling proposition in such few words? I browse through a ton of Facebook ads every day. And there’s a common mistake I keep seeing over and over. Poor ad...
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Arnab is a Facebook Ad Strategist and Conversion Copywriter. He creates high-converting Facebook ad copy for eCommerce brands and Dropshippers.