"A good offer is rarely only about price." - said some wise person on the internet An attractive offer is one that aligns with the problems of your audience and is presented at the right time in the customers' journey. Lemme unpack that with my mums' example. My Mama...

Here's a jaw-dropping stat from famous marketing publication - Copyblogger "80% of readers don't make it past the headline." Which means - 8 out of 10 people will read your headline copy, but only two out of 10 will read the rest. Truth be told - Facebook's granular...

Industry-known digital marketer, Neil Patel says - 96% of your website visitors are not ready to buy today! BUMMER! This means most prospects that come to your website wander around for a while, browse through your products and leave without taking any action. Never...

Writing Facebook ads is kinda hard. Especially those headlines and newsfeed descriptions. How do you convey your selling proposition in such few words? I browse through a ton of Facebook ads every day. And there’s a common mistake I keep seeing over and over. Poor ad...

So... you've gotten into eCommerce with a dream of building a lifestyle business. And you want to learn from the most experienced folks out there so that you can make money fast. "You need a winning product!" ... Is the advice you can't ignore... no more. And so you...

When done correctly, Facebook Advertising can transform your eCommerce brand into a powerhouse. A powerhouse that generates hundreds of thousands of dollars. Every. SINGLE. Month. In fact, so many of the wildly-successful eComm brands will attest to this fact. But...

You're a beginner to intermediate dropshipper, you've got a cold pixel. And you want to run a Video Ad Campaign to sell your product. We all know that DS and Facebook Ads go hand in hand. And Facebook ads can be amazing at driving store traffic. But they're also great...

This has been making headlines for a while now: "Facebook is getting stricter with its policies on approving ads." Now you've worked hard to get... the image/creative perfect,  the copy - aligned with the target group the targeting nailed You hit save and submit your...

Here’s a scenario many of you may have experienced before.  You’ve got an amazing product You know the customer niche you want to target. So, you get your Facebook ad publish-ready Hit run and wait with bated breath. A few days pass and you notice your ad is failing...